Marketing research for non-profit, community and creative organizations
Auteur :
Kolb, Bonita
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750687607
Date de publication :
30 juin 2008
Dimensions :
24,6 x 18,9 cm
Poids :
725 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide to conducting research methods within the non-profit sector. It aims to educate the readers on how research can be utilized to help their organization reach its goals. It shows how to conduct different methods of research, and how to use the findings of these to improve products, target customers and develop effective promotions.