Official cim coursebook: strategic marketing decisions 2008-2009, the
Auteur :
Doole, Isobel / Lowe, Robin
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750689724
Date de publication :
22 juil. 2008
Dimensions :
24,6 x 18,9 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.