Hidden intelligence, the
Auteur :
Weintraub, Sandra
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750699372
Date de publication :
5 juin 1998
Dimensions :
22,9 x 15,2 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explores what intuition is and is not, and why it is often hidden. This book explores how intuition in its various forms helps to create new products and marketing strategies at large organizations. It demonstrates that when it is used correctly, the intuitively-based decision is always correct.