Apple revolution, the: steve jobs, the counterculture and how the crazy ones took over the world
Auteur :
Dormehl, Luke
Éditeur :
Ebury Publishing
ISBN :
9780753540633
Date de publication :
1 août 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
363 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?