Grow: how ideals power growth and profit at the world’s 50 greatest companies
Auteur :
Stengel, Jim
Éditeur :
Ebury Publishing
ISBN :
9780753540664
Date de publication :
12 janv. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
364 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.