Hacking growth: how today's fastest-growing companies drive breakout success
Auteur :
Brown, Morgan / Ellis, Sean
Éditeur :
Ebury Publishing
ISBN :
9780753545379
Date de publication :
27 avr. 2017
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
365 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.