Alchemy: the magic of original thinking in a world of mind-numbing conformity
Auteur :
Sutherland, Rory
Éditeur :
Ebury Publishing
ISBN :
9780753556528
Date de publication :
13 mai 2021
Dimensions :
19,6 x 12,6 x 2,8 cm
Poids :
260 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.