Inside the nudge unit, the: how small changes can make a big difference
Auteur :
Halpern, David
Éditeur :
Halpern, David
ISBN :
9780753556542
Date de publication :
27 août 2015
Dimensions :
23,4 x 15,3 x 2,8 cm
Poids :
519 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Every day we make countless decisions, from the small, mundane things to tackling life's big questions, but we don't always make the right choices. This title uses behavioural economics to examine and influence human behaviour, to 'nudge' us into making better decisions.