Inside the nudge unit: how small changes can make a big difference
Auteur :
Halpern, David
Éditeur :
Ebury Publishing
ISBN :
9780753556559
Date de publication :
2 juin 2016
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
270 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.