Why fonts matter: a multisensory analysis of typography and its influence from graphic designer and academic sarah hyndman
Auteur :
Hyndman, Sarah
Éditeur :
Ebury Publishing
ISBN :
9780753557235
Date de publication :
28 janv. 2016
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
452 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.