Sports and city marketing in european cities
Auteur :
Berg, Leo van den / Braun, Erik / Otgaar, Alexander H.J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754619314
Date de publication :
18 juin 2002
Dimensions :
21,9 x 15,3 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city’s potential through its marketing policies.