Transnational business cultures: life and work in a multinational corporation
Auteur :
Moore, Fiona
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754642657
Date de publication :
28 janv. 2005
Dimensions :
23,4 x 15,6 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.