Information marketing
Auteur :
Rowley, Jennifer
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754644132
Date de publication :
28 juin 2006
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explores the impact of globalisation, digitisation, connectivity and customisation in the information marketplace. This work includes themes such as: delivering the promise, e-service, self-service, customer relationships and value, partnerships and consortia through the value chain, product and service portfolios, and online user data collection.