Hard sell, the: an ethnographic study of the direct selling industry
Auteur :
Bone, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754646099
Date de publication :
28 juil. 2006
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction.