Marketing in the international aerospace industry
Auteur :
Spreen, Wesley E.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754649755
Date de publication :
26 avr. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The aerospace industry has a unique business culture and practices. This title analyses the distinctive environment and practices of the aerospace industry. It examines universal management issues from the point of view of the aerospace industries in the US, the UK, France, Germany, and Japan. It is intended for professionals and students.