Judging a book by its cover: fans, publishers, designers, and the marketing of fiction
Auteur :
Moody, Nickianne
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754657316
Date de publication :
28 nov. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How do books attract their readers? This collection takes a look at book covers and their role in promoting sales and shaping readers' responses. It examines the marketing of popular fiction across the twentieth century and beyond.