Global business management: a cross-cultural perspective
Auteur :
Adekola, Abel / Sergi, Bruno S.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754671121
Date de publication :
28 sept. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
604 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective.