Customer relationship management: a global perspective
Auteur :
Raab, Gerhard / Ajami, Riad A. / Goddard, G. Jason
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754671565
Date de publication :
28 avr. 2008
Dimensions :
23,4 x 15,6 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.