Advertising and cultural politics in global times
Auteur :
Odih, Pamela
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754677116
Date de publication :
2 juil. 2010
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Traces transgressive convergences between cultural politics and global advertising media. This book examines advertising as a 'technology of signs' intricately bound up with both the expansion of global networked capitalism, and the forms of cultural political resistances that globalization has precipitated.