Books, bytes and business: the promise of digital publishing
Auteur :
Martin, Bill / Tian, Xuemei
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754678373
Date de publication :
28 oct. 2010
Dimensions :
23,4 x 15,6 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. Through combining primary research with secondary analysis drawn from the relevant literatures, this title offers an informative account of business in the knowledge-based economy.