Sociodrama: an interpretive theory for the practice of public relations
Auteur :
Mickey, Thomas J.
Éditeur :
Mickey, Thomas J.
ISBN :
9780761800286
Date de publication :
28 août 1995
Dimensions :
21,9 x 13,2 x 1,0 cm
Poids :
186 g
Langue :
Anglais
Pays d'origine :
USA
This work examines public relations from a humanistic definition that is focused on understanding the public rather than controlling them or predicting their behaviour. This different perspective aims to highlight the drama in the language of the organisation and the language of the public.