Political consultants and negative campaigning: the secrets of the pros
Auteur :
Swint, Kerwin C.
Éditeur :
University Press of America
ISBN :
9780761810094
Date de publication :
15 janv. 1998
Dimensions :
21,5 x 13,9 x 1,4 cm
Poids :
245 g
Langue :
Anglais
Pays d'origine :
USA
One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants.