Managing customer value: essentials of product quality, customer service, and price decisions
Auteur :
Dodds, Bill
Éditeur :
University Press of America
ISBN :
9780761826316
Date de publication :
25 août 2003
Dimensions :
22,4 x 15,7 x 2,6 cm
Poids :
522 g
Langue :
Anglais
Pays d'origine :
USA
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.