Networks in marketing
Éditeur :
SAGE Publications Inc
ISBN :
9780761901402
Date de publication :
10 oct. 1996
Dimensions :
22,8 x 15,2 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
USA
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances.