Studying organizational symbolism: what, how, why?
Auteur :
Owen Jones, Michael
Éditeur :
SAGE Publications Inc
ISBN :
9780761902201
Date de publication :
13 mai 1996
Dimensions :
21,5 x 13,9 cm
Poids :
130 g
Langue :
Anglais
Pays d'origine :
USA
The author discusses the most obvious symbolic aspects of organizations - corporate logos, office sizes, use of titles - as well as focusing on the more subtle aspect of expressive forms of symbolism such as storytelling, institutional jargon and workplace personalization, among others.