Building strategy from the middle: reconceptualizing strategy process
Auteur :
Floyd, Steven W. / Wooldridge, Bill
Éditeur :
SAGE Publications Inc
ISBN :
9780761906452
Date de publication :
10 mai 2000
Dimensions :
22,8 x 15,2 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
USA
Reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research.