Research paradigms, television, and social behaviour
Éditeur :
SAGE Publications Inc
ISBN :
9780761906544
Date de publication :
26 nov. 1997
Langue :
Anglais
Pays d'origine :
USA
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium.