Analyzing and reporting focus group results
Auteur :
Krueger, Richard A.
Éditeur :
SAGE Publications Inc
ISBN :
9780761908166
Date de publication :
10 sept. 1997
Dimensions :
25,4 x 17,7 cm
Poids :
320 g
Langue :
Anglais
Pays d'origine :
USA
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.