Planning focus groups
Auteur :
Morgan, David L
Éditeur :
SAGE Publications Inc
ISBN :
9780761908173
Date de publication :
10 sept. 1997
Dimensions :
25,4 x 17,7 cm
Poids :
320 g
Langue :
Anglais
Pays d'origine :
USA
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.