Focus group guidebook, the
Auteur :
Morgan, David L
Éditeur :
SAGE Publications Inc
ISBN :
9780761908180
Date de publication :
10 sept. 1997
Dimensions :
25,4 x 17,7 cm
Poids :
240 g
Langue :
Anglais
Pays d'origine :
USA
Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.