Developing questions for focus groups
Auteur :
Krueger, Richard A.
Éditeur :
SAGE Publications Inc
ISBN :
9780761908197
Date de publication :
10 sept. 1997
Dimensions :
25,4 x 17,7 cm
Poids :
260 g
Langue :
Anglais
Pays d'origine :
USA
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions.