Audience analysis
Auteur :
McQuail, Denis
Éditeur :
SAGE Publications Inc
ISBN :
9780761910022
Date de publication :
13 août 1997
Poids :
280 g
Langue :
Anglais
Pays d'origine :
USA
Denis McQuail provides a coherent and succinct account of the concept of `media audience′ in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.