Handbook for focus group research, the
Auteur :
Greenbaum, Thomas L.
Éditeur :
SAGE Publications Inc
ISBN :
9780761912538
Date de publication :
8 janv. 1998
Dimensions :
22,8 x 15,2 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
USA
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.