Communication planning: an integrated approach
Auteur :
Devereaux Ferguson, Sherry
Éditeur :
SAGE Publications Inc
ISBN :
9780761913139
Date de publication :
9 sept. 1999
Dimensions :
22,8 x 15,2 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
USA
Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.