Media research techniques
Auteur :
Berger, Arthur A,
Éditeur :
SAGE Publications Inc
ISBN :
9780761915362
Date de publication :
15 juin 1998
Dimensions :
22,8 x 15,2 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
USA
Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.