Entrepreneurship as strategy: competing on the entrepreneurial edge
Auteur :
Meyer, G. Dale / Heppard, Kurt Allen
Éditeur :
SAGE Publications Inc
ISBN :
9780761915805
Date de publication :
8 juin 2000
Dimensions :
22,8 x 15,2 cm
Poids :
230 g
Langue :
Anglais
Pays d'origine :
USA
The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. This book deals with this topic.