Uncover the hidden power of television programming: ... and get the most from your advertising budget
Auteur :
Clancy, Kevin J. / Lloyd, David
Éditeur :
SAGE Publications Inc
ISBN :
9780761915829
Date de publication :
30 sept. 1999
Dimensions :
22,8 x 15,2 cm
Poids :
370 g
Langue :
Anglais
Pays d'origine :
USA
Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.