Developing a market orientation
Éditeur :
SAGE Publications Inc
ISBN :
9780761916932
Date de publication :
18 mai 1999
Dimensions :
22,8 x 15,2 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
USA
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).