Scaling procedures: issues and applications
Auteur :
Netemeyer, Richard G. / Bearden, William O. / Sharma, Subhash
Éditeur :
SAGE Publications Inc
ISBN :
9780761920274
Date de publication :
14 mai 2003
Dimensions :
22,8 x 15,2 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
USA
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social- psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in de