Moderating focus groups: a practical guide for group facilitation
Auteur :
Greenbaum, Thomas L.
Éditeur :
SAGE Publications Inc
ISBN :
9780761920441
Date de publication :
28 janv. 2000
Dimensions :
22,8 x 15,2 cm
Poids :
370 g
Langue :
Anglais
Pays d'origine :
USA
Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.