Persuasion: theory and research
Auteur :
O′Keefe, Daniel J.
Éditeur :
SAGE Publications Inc
ISBN :
9780761922001
Date de publication :
12 mars 2002
Dimensions :
22,8 x 15,2 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
USA
The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns.