Qualitative methods for marketplace research
Auteur :
Sayre, Shay
Éditeur :
SAGE Publications Inc
ISBN :
9780761922704
Date de publication :
20 avr. 2001
Dimensions :
22,8 x 15,2 cm
Poids :
370 g
Langue :
Anglais
Pays d'origine :
USA
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.