Cognitive interviewing: a tool for improving questionnaire design
Auteur :
Willis, Gordon B.
Éditeur :
SAGE Publications Inc
ISBN :
9780761928041
Date de publication :
22 nov. 2004
Dimensions :
22,8 x 15,2 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
USA
The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.