Fundamentals of supply chain management: twelve drivers of competitive advantage
Auteur :
Mentzer, John T.
Éditeur :
SAGE Publications Inc
ISBN :
9780761929086
Date de publication :
24 juin 2004
Dimensions :
22,8 x 15,2 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
USA
Identifies twelve drivers of competitive advantage as strategic points managers can use in their companies. This book addresses the roles of the traditional business functions - marketing, sales, logistics, information systems, finance, customer services, and management - in supply chain management.