Services marketing and management
Auteur :
Gilmore, Audrey
Éditeur :
SAGE Publications Inc
ISBN :
9780761941576
Date de publication :
15 mai 2003
Dimensions :
24,2 x 17,0 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
USA
Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.