Services marketing and management
Auteur :
Gilmore, Audrey
Éditeur :
SAGE Publications Inc
ISBN :
9780761941583
Date de publication :
15 mai 2003
Dimensions :
24,2 x 17,0 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
USA
Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.