Advertising: a cultural economy
Auteur :
McFall, Liz
Éditeur :
SAGE Publications Inc
ISBN :
9780761942559
Date de publication :
18 févr. 2004
Dimensions :
23,4 x 15,6 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
USA
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.