Resisting mcdonaldization
Éditeur :
SAGE Publications Inc
ISBN :
9780761955177
Date de publication :
16 avr. 1999
Dimensions :
23,4 x 15,6 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
USA
The McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and predictability of fast-food service. This text makes a critical appraisal of the thesis, discussing the rationalization of modern life, consumer culture and modern citizenship.