Mcdonaldization thesis, the: explorations and extensions
Auteur :
Ritzer, George
Éditeur :
SAGE Publications Inc
ISBN :
9780761955405
Date de publication :
19 déc. 1997
Dimensions :
23,4 x 15,6 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
USA
Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.