Handbook of marketing
Éditeur :
SAGE Publications Inc
ISBN :
9780761956822
Date de publication :
16 oct. 2002
Dimensions :
24,6 x 17,4 cm
Poids :
1250 g
Langue :
Anglais
Pays d'origine :
USA
Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. It also shows us the link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us.